In honor of Pride 2018, we added a new chapter to the Pixel "Question Your Lens" campaign. Celebrating non-traditional families and chosen families, #ThisIsFamily was our honest but hopeful response to a devastating year for LGBTQ+ progress. It challenged us to question the heteronormative lens through which we think about family – and consider the experiences of families who look different than ours. Because no matter how you came to find “home” in each other – the joy of being loved and accepted is universal.
Zatarain's
Around New Orleans, the brand visibility of Zatarain’s saturates the city year-round, thanks to a strong multi-media regional campaign. In early 2017, the company wanted to lead with two messages: introduce its first hot sauce and announce package redesign for its variety of rice mixes. The creative extended the look and feel of the ubiquitous brand, with special focus on these two important messages.
Popeyes Louisiana Kitchen
In South Louisiana, Popeyes is the go-to choice for bone-in fried chicken. But when it comes to boneless, Raising Cane’s Chicken Fingers has the market cornered. While the company has always offered boneless chicken tenders, Popeyes wanted to leverage their flavor reliability to compete with Cane’s. Using a series of millennial-targeted tactics and ads placed on Tinder, we invited people to “Go On A Tender Date with Popeyes.”
Blue Bell Ice Cream
Following a system-wide production-halt due to Listeria contamination, Blue Bell found itself in PR hell. As the company prepared to reenter the market, it needed a new message that felt both timeless and fresh. Using the theme line, “You’re Never Too Old For Blue Bell,” I wrote a song and developed creative to help reposition the brand. The work is purely conceptual.
Kennedy Space Center Visitor Complex
After human missions stopped launching in 2012, many assumed Kennedy Space Center was closed. In fact, it’s a thriving, working launch site for NASA. With a comprehensive in-market and out-of-market campaign, we positioned Kennedy as the gateway to NASA’s past, present and bold future. Inspirational language conveys the aspirational journey of space travel that continues at Kennedy Space Center Visitor Complex.
Kennedy Space Center Visitor Complex: Heroes & Legends
Heroes & Legends is an immersive experience that celebrates the earliest pioneers of American space travel. Tasked with creating a national campaign, our team came up with “What Does It Take to Be a Hero?” a theme line that venerates the featured astronauts and makes their heroism an inspiration for us all. This campaign presents the exhibit as the foundation of current and future space exploration.